Overview
Scope of the Role:
As a Digital Marketing Executive at our company, you will be responsible for the overall company’s digital marketing strategy.
Responsibilities:
- Build, plan, manage, and implement the overall digital marketing strategy;
- Stay up to date with the latest technology and best practices;
- Manage all digital marketing channels;
- Measure ROI and KPIs;
- Prepare and manage a digital marketing budget;
- Oversee all the company’s social media accounts;
- Manage and improve online content, considering SEO;
- Build an inbound marketing plan;
- Forecast sales performance trends;
- Monitor competition and provide suggestions for improvement.
Requirements:
- Experience as a Digital Marketing Executive;
- Experience in developing and implementing digital marketing strategies;
- Good knowledge of all different digital marketing channels;
- Good knowledge and experience with online marketing tools and best practices;
- Hands-on experience with Facebook Ads Manager, Google Ads Manager & Mailchimp;
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns;
- Knowledge in SEO & WordPress is considered as an asset;
- Solid knowledge of marketing analytics tools (e.g., Google Analytics);
- Sense of ownership and pride in your performance and its impact on a company’s success;
- Critical thinker and problem-solving skills;
- Team player;
- Good time-management skills;
- Great interpersonal and communication skills;
- Degree in Marketing, Digital technologies or relevant field.
Written applications including your current C.V. should be sent, in the strictest confidence to: hr@famalcocareers.com
